Our Programs 

The Start Now Incubator helps Canadian women explore, launch and sustain their businesses through a flexible and supportive hybrid community.  

  • Success Mindset

    Black, Indigenous and Women of Color (BIWOC) and immigrant women in Canada!

  • Right Size at the Right Time - Planning for Growth

    Growth planning is a strategic approach that sets the stage to successfully scale your business.

  • Dare to be Different -Finding Your Place in a Crowded Market

    How do you want to stand out? Strategic positioning is the process of differentiating your business from the competition.

  • Spice Up Your Brand Story

    Through immersive workshops and expert coaching, you'll learn to craft a powerful story to share with the world - in your own words, in your own voice, without compromise.

  • WordPress Fundamentals: Web Design Course

    A chance for women entrepreneurs to learn how to create their own website!

The Success Mindset

Attention all Black, Indigenous and Women of Color (BIWOC) and immigrant women in Canada! Are you tired of feeling like success is unattainable for you? Do you struggle with imposter syndrome and self-doubt? Are you ready to change your mindset and achieve the success you deserve? Look no further because our upcoming course, 'The Success Mindset', is here to help you reach your full potential.

Live Virtual Sessions Run Wednesdays from 11 am - 12 pm EDT and Saturdays at 10 - 11:30 am EDT (Cohort meets twice a week)

Cohort runs from November 6th until December 14th, 2024

Who is this program for:

This course was specifically created and designed for Black, Indigenous and Women of Color and immigrant women in Canada, recognizing the unique challenges and barriers faced in society. Our goal is to empower and equip women with the tools and strategies to overcome these obstacles and achieve success on their own terms.

Now Accepting November Applications!

French cohort:

Live Virtual Sessions: Wednesdays and Saturdays (Cohort meets twice a week)

Sessions kick-off: Nov 6, 2024 - Dec 14, 2024

Time of Day: 11 am (EST)/ 12:00 (AST) on Wednesdays & 10 am (EST)/ 11:00 (AST) on Saturdays

Session length: 1 hour on Wednesdays & 1.5 hours on Saturdays. Six weeks.

Facilitator: Resolution Life Coaching

Additional support: Peer to Peer support included

Spice Up Your Brand Story

We believe that your story is your superpower!

This 4-week storytelling cohort program is designed to help women identifying entrepreneurs transform their unique lived experiences into a powerful story that honours their journey, fosters deep connections, and opens doors to new opportunities.

Through immersive workshops and expert coaching, you'll learn to craft a powerful story to share with the world - in your own words, in your own voice, without compromise. By the end of the cohort, you will walk away with four polished written stories to share throughout your community and beyond.

Who is this program for:

We are seeking female-identifying entrepreneurs from diverse industries and backgrounds who are passionate about storytelling and ready to advance their businesses through narrative development. Ideal candidates should have clearly defined business goals and be adaptable, community-oriented, and committed to personal and professional growth. They should be open to feedback, eager to share their pivotal moments, and motivated to leverage storytelling as a strategic tool. Candidates who demonstrate a strong desire to create connections and use their stories to drive change will thrive in this cohort. Learn more

Live Virtual Sessions: Wednesdays (Cohort meets once a week)

Sessions kick-off: Nov 6 - Nov 27, 2024

Time of Day: 6 pm (EST)/ 7:00pm (AST)

Session length: 1 hour. Four weeks.

Facilitator: Jelly Social 

Additional support: Coaching Support

Developing Leadership Skills:

Essentials to Keep Your Business on Track & Growing

Who is this program for:

You have an idea and are either in the early stages of starting your business or actively seeking strategies to grow and sustain your ventures.

You are looking for community and planning tools to create a solid foundation for your business.

4 Live Virtual Sessions: Tuesdays (Cohort meets once a week)

Sessions kick-off: October 29th, 2024

End date: November 26th, 2024

Time of Day: 12 p.m. EST / 1 p.m. AST

Session length: 2 hours

Facilitator: DLM Consulting

WordPress Fundamentals: Web Design Course

Looking for women entrepreneurs new to web design or who want to improve their tech skills!

In each 90-minute class, we'll start with some instruction and then move on to working on your website, answering questions, and solving any issues. There are also extra advisory sessions and group workshops if you need more help outside the regular Thursday classes. By the end of the course, you'll have a basic WordPress site up and running. You'll be all set to add your own branding and content to finish it off.

Dates: Thursdays from October 17, 2024 to December 5, 2024

Time: 5:30 pm - 7 pm AST / 6:30 pm – 8 pm AST

Application deadline: October 10th, 2024

Facilitator: Dynamite Sites Inc.

Market Positioning Workshop

Dare to be Different - Finding your way in a Crowded Market

How do you want to stand out? Who do you want to serve?

Strategic positioning is the process of differentiating your business from the competition, putting your business in a better place to attract and retain customers. With clear messaging supporting your marketing strategies, you can help improve your company culture and appeal to your existing customer base.

That’s good for your bottom line and your impact.

In this two-part workshop, we will help you craft a story that is unique to your brand.

Dates: September 12 & 19, 2024 | 2 classes

Time: 1 p.m.-4 p.m. AST/ 12 p.m.-3 p.m. EST

Facilitator: DLM (Dream, Make, Learn)

Capacity Building Workshop

Right Size at the Right Time – Planning for Growth

Not all growth is good growth.

As businesses gain momentum, opportunities aplenty start to show up. And without intentional planning about why, what, where, and how you want to grow your business, it can quickly become overwhelming, unmanageable, and expensive.

Growth planning is a strategic approach that looks at the big picture. It focuses on your organization’s overall people, processes, and availability and how you can improve them. It’s a high-level strategy that is useful for future planning; knowing what resources you need to develop and secure to reach the next level in your business, ensuring you can serve your customers and community.

This is a great workshop is a great compliment to your financial planning.

Dates: Tuesdays, September 17, 2024 - October 15, 2024 | 4 classes

(no class September 24)

Time: 12 p.m.-2 p.m. EST/ 1 p.m.-3 p.m. AST

Facilitator: DLM (Dream, Make, Learn)

Foundations for Impact

Who is this program for:

You see a need in your community, want to create a sustainable and equitable future, and see a business opportunity to do so. You have an idea or are in the early stages of traction and want to ensure your work creates impact.

You are looking for community and planning tools to create a solid foundation for your business.

6 Live Virtual Sessions: Thursdays (Cohort meets once a week, all on Thursdays except for the last day)

Sessions kick-off: May 2nd, 2024

End date: June 5th, 2024

Time of Day: 12 p.m. EST / 1 p.m. AST

Session length: 2 hours

Facilitator: DLM Consulting

Deadline to apply: April 27th, 2024

Navigating the Storm:

Create tools and practices to stay on track in your business.

Ensure alignment to your organizational values while making tough choices during turbulent times. We will dive into how do you make conscious choices, have difficult conversations and create a path forward in your business.

  • Choices

  • Decisions

  • Strategic Priorities

Sign Up Now!

Live Virtual Workshop!

Workshop is happening: Tuesday, June 11th, 2024

Time of Day: 1:00 - 4:00 pm AST

Workshop length: 3 hours long

Facilitator: DLM Consulting