Spice Up Your Brand Story

Applications for January 2025 now open!

4 Live Virtual Sessions Run Tuesdays @ 6:00 pm EST

Program runs January 14th - February 4th 2024

Peer Synergy Session: Wednesday, January 29th, 2025, 6:00 pm EST

Who

This 4-week storytelling cohort program is designed to help women identifying entrepreneurs transform their unique lived experiences into a powerful story that honours their journey, fosters deep connections, and opens doors to new opportunities.

Eligibility 

  • Early to mid-stage Canadian women entrepreneurs who can somewhat articulate their business vision and goals.

  • Demonstrates a genuine interest in crafting and sharing compelling narratives.

  • Ability to commit 1-2 hours per week to participate fully in a cohort-style program (weekly sessions, video lessons).

  • Represents a diverse industry, background, or entrepreneurial experience to enrich the cohort dynamic.

  • Demonstrates openness to using storytelling as a tool for transformation and business strategy.

  • Willingness to iterate on stories and receive constructive feedback from coaches and peers.

What You Will Learn 

  • Take a first step into telling the story of your business by creating a basic introduction that you can use for networking.

  • Develop a story that clearly articulates your powerful vision and inspires others to join you on your journey.

  • Create an inspirational story that highlights the transformative moments in your life that led to you becoming an entrepreneur.

  • Developing a compelling brand story to use in social media and marketing promotions that conveys what your brand stands for.

What To Expect

Over four weeks, participants can expect:

Weekly Video Lessons:

  • Dive into engaging, easy-to-follow lessons that introduce key storytelling concepts and guide you step by step in crafting your narratives.

Weekly Cohort Coaching Calls:

  • Join 1-hour weekly sessions with our team of storytelling coaches and your cohort to workshop your stories, share feedback, and gain real-time insights.

Personalized Guidance:

  • Receive one-on-one support from experienced coaches to ensure your stories reflect your voice, values, and business goals.

Four Polished Stories:

  • Leave the program with four compelling, ready-to-use stories for pitches, networking, your website, and social media.

Collaborative Community:

  • Connect with a group of driven women entrepreneurs, sharing ideas and building relationships that last beyond the cohort.

Practical Applications:

  • Learn how to seamlessly incorporate your stories into your brand to attract investors, build partnerships, and connect with your audience.

Outcomes

  • Four Polished Stories: Participants will walk away with four polished stories that can be used across various platforms to connect with their audience, attract investors, and communicate their unique journey

  • Practical Storytelling Skills: Gain actionable techniques to use storytelling as a business growth tool in pitches, marketing, and partnerships.

  • Increased Confidence: Feel empowered to share your story with clarity and conviction, whether speaking to investors or posting online.

  • Clear Brand Voice: Align your stories with your business values, goals, and mission to create a consistent and memorable brand identity.

  • Lasting Connections: Build relationships with a community of like-minded women entrepreneurs, offering support and inspiration beyond the program.