Jewel Business Sales School & VP of Sales Sprint

Accepting Applications

Part 1: Sales School Kick Off

2 Sessions:

Week 1:

Jewel Business Sales School — Kickoff Training

Wed. Sept 17, 2025  9:30-11:00 am ET

Week 2:

VP of Sales Sprint

Wed. Sept 24, 2025 9:00 am-10:30 am ET

Part 2: Sales Sprint Dates coming Soon

Who

Brought to you by ONSIDE: Start Now Incubator - this 2-part initiative, from Safi Media, is designed to equip women entrepreneurs with the mindset, skills, and systems to lead sales confidently and drive growth.

Eligibility 

You can apply for this program as a diverse self-identified woman or non-binary entrepreneur. This includes but is not limited to, women with disabilities; Indigenous women; women in rural or remote regions; recent immigrants; visible minority women; women who identify as two-spirit, lesbian, gay, bisexual, transgender individuals. Ideally, you are (co-)founder, or (co-)owner leading a business in Canada or are a key decision maker within the business.

What to expect 

Jewel Business Sales School (JBS) is a 2-part training and 30-day sprint designed to help women founders shift from stuck to sold by building a sustainable sales system. You don’t need more marketing. You need clear, human-to-human connection strategies that actually bring in revenue and confidence to use them. JBS teaches women founders how to stop spinning their wheels and start making sales through action-oriented coaching, intentional community, and proven sales practices.

Inside Jewel Business Sales School, women founders experience a powerful shift. Many come in feeling stuck, over-invested in marketing, unclear on what’s actually working, and hesitant to reach out directly to potential clients. By installing a simple, human-centered sales system, they quickly build confidence, gain clarity on their offers and audience, and start taking bold, effective action. The result? New clients, real revenue, and a renewed sense of momentum, all without burning out or selling their soul.

What you will learn 

Jewel Business Sales School and Sprint isn’t just about closing deals, it’s about claiming your voice, owning your value, and building a business that’s rooted in connection, not chaos.

When women founders are given a clear structure, personalized coaching, and a supportive community, they don’t just learn how to sell, they remember that they were always capable.

If you’re ready to stop spinning and start selling with intention, the next round of JBS is ready to support you: 

  • Define and refine your sales process 

  • Introduce and install Safi Media’s Point of Contact POC Sales System – a proven framework that simplifies and amplifies sales efforts

  • Provide tools and templates that demystify sales, reduce overwhelm, and clarify next steps 

  • This system is simple, scalable, and proven to help founders consistently close more deals with confidence.

Why Should You Attend?

Before joining JBS, many women founders feel stuck in a cycle of doing “all the things”, but still not making consistent sales. They are:

  • Spending hours creating content, but not converting leads

  • Avoiding outreach because it felt awkward or pushy

  • Struggling to prioritize what actually drives revenue

  • Feeling uncertain, hesitant, and alone in the sales process

  • Jewel Business Sales School isn’t just about closing deals, it’s about claiming your voice, owning your value, and building a business that’s rooted in connection, not chaos.

When women founders are given a clear structure, personalized coaching, and a supportive community, they don’t just learn how to sell, they remember that they were always capable.

About the Facilitators

  • Eleanor is the founder of Safi Media, an education and training company for women entrepreneurs. Safi Media is committed to advancing global gender equity through women’s entrepreneurship and is on a mission to double the number of women entrepreneurs who scale past $1M by 2030.

    As the host of the Woman Owned podcast, with over 1.8 million downloads to date, Eleanor has reached millions of women around the world, helping them to unlock their leadership and entrepreneurial potential.

    She has been featured in Forbes, Fast Company, The Huffington Post, The Globe & Mail, The Atlantic, CBC, Chatelaine and more. Eleanor has spoken on women’s leadership, entrepreneurship and gender equity at conferences throughout North America, Latin America and Europe.

    She has helped globally recognized business leaders & influencers such as Annette Verschuren, Arlene Dickinson, Margaret Trudeau and Dove Campaign for Real Beauty creators Janet Kestin and Nancy Vonk reach millions of people by packaging their expertise into best selling books.

    Eleanor has been recognized by the Corporate Excellence Awards as Canada’s Leadership Coach of the Year. She is the winner of the Judge Elliot Award for Distinguished Alumni from the University of Kings College; the Nova Scotia Export Achievement Award; and the BBPA Harry Jerome Professional Excellence Award.

  • Meredith is the Customer Success Lead. She is dedicated to ensuring that every client receives the best-in-class experience.. Her superpower is her infectious energy, making her the ultimate hype-woman for our clients.

  • Rose is a certified coach and our resident Care Bear. Her superpowers include operational leadership and sales coaching skills that focus on driving growth in both revenue and profitability.

  • Ashley is a certified coach and personal growth junkie with a Master’s degree in English Communications. Her favourite people are women business owners, and her highest talents include helping them to cultivate emotional resilience & purposeful communication so they can experience steady, intentional growth on the journey of business.

Founded by Eleanor Beaton, Safi Media is an education and training company that backs bold women leaders who are advancing gender equity through entrepreneurship.

Everything we do at Safi Media is reverse-engineered to produce our vision: Advance a model of economic growth that nourishes the planet, one woman-owned business at a time. To accomplish this vision, we have set an ambitious mission: double the number of women-founded companies that sustainably scale past $1M+ in annual revenue by 2030 through business training, entrepreneurship education and storytelling with a gender lens.

Safi Media is defined by our belief that when women earn, we all win. 

Over 1000+ training and teaching hours and 89 COUNTRIES consume our content and participate in our training.